Eliza Baker, John Lewis Cosmetics Zero Waste Concept // Research, Idea development & Workbook

Final Project

Project Development

These images are showing what is happening to the disposable plastics that are being used by society and how our throwaway actions have massive consequence that people don't think about.

Video research I carried out:

1. A Platic Ocean

2. How plastic is made

- I wanted to understand how plastic is made and question do we really need it in our society for dispoable objects?

3. Product lifecycle

- The video shows the start and end of plastic water bottles, most people only think of the product when the person is using the item, they don't think of the start and end and how this impact society. This has allowed me to identify why this is such an important issue to tackle.

4. How can we keep plastic out of the water

5. Going Green shouldn't be this hard

- Shows a very extreme version of a zero waste lifestyle, however, I can take ideas and adapt them to something that more of society can easily use.

6. Greenpeace's end Ocean Plastic Tour of Scotland

This video shows how close to home plastics hits.
All these beautiful landscapes and wildlife around the UK are being affected by the irresponsible disposal of plastics.
The plastics bottle break down into microscopic chunks of plastics and many varieties of sea animals are ingesting and affecting the food chain, to the point where humans are now digesting plastics.
This video to me demonstrates that disposable plastics should be got rid of, it is to harmful to the environment.

1. This is NYC Store is an Environmentalist's Wonderland

- Shows a Zero waste store in New York, I think it's for a very niche market. But I thought I could take ideas and principles and give it a tone of voice that connects to target audience more.

2. Zeo Waste SkinCare & Makeup Routine

- Demonstrates what is on offer for Zero waste beauty routine which is very limited and the look doesn't meet the current trend and how consumers use make up.

3. Zero Waste Shopping: how to Buy Liquids Package Free

- How washing up liquid is brought, by bring jars back to refill, this is where I got the idea of having luxury containers and bring back jars to fill with cosmetics products.

4. Trimming your waste

5. 12 Zero Waste Swaps for beginners

- Shows images of the zero waste store in New York. It is really well design however this tone of voice feels to ethical and hippy to suite most people lifestyle and current trends.

- This is how zero waste markets operate, this is their soultion to cut down on plastics.

- The packing and products do not meet the mass market. It feel that you have to give up luxary items to live this life.

- This is currenlty the feel of cosmetic products, as you can see they look luxary and it is an item that people desire.

- I looked back into the past at 1920, as they have systems in place to consume cosmetics and this was actually a zero waste structure, it was a lot better of the environment.

- I also looked at how luxury and long lasting the bottle looked, these packaging a person would not throw them away, but keep them for a lifetime.

- I looked back into the past at 1920, as they have systems in place to consume cosmetics and this was actually a zero waste structure, it was a lot better of the environment.

- I also looked at how luxury and long lasting the bottle looked, these packaging a person would not throw them away, but keep them for a lifetime.

- I looked back into the past at 1920, as they have systems in place to consume cosmetics and this was actually a zero waste structure, it was a lot better of the environment.

- I also looked at how luxury and long lasting the bottle looked, these packaging a person would not throw them away, but keep them for a lifetime.

- The space of the cosmetic store is going to be really important, I wanted it a place that felt luxury and the complete opposite to how the current zero waste stores operate.

- I love how elegant the 1920s fashion style was and I wanted to infuse a little bit of that feel into my project.

- The dressing table was very important back in the 1920 and still is today for women, it's where they spend every day getting ready. Objects being placed on their should feel personal and represent the person.